Columbia startup PiperWai lands deal on Shark Tank

PiperWai, which sells the first creme deodorant to use activated charcoal, went in the Shark Tank on Friday and came out with a deal from real estate entrepreneur Barbara Corcoran. Started by Sarah Ribner (Columbia Business School ’16) and Jess Edelstein, the  startup received offers from sharks Corcoran and Lori Greiner, ultimately counter-offering and landing a $50,000 deal.

The deodorant is currently available on PiperWai’s website and over 30 retailers across the nation. We hope they’re seeing a post-Shark Tank bump! Congrats to Sarah and Jess, we’ll be keeping track of PiperWai!